Crowdfunding Campaigner magazine launched in September 2015 having watched the development of crowdfunding over the previous years and started as a personal project reviewing the specific areas of growth. The aim was to deliver relevant, incisive, high-quality content that not only inspires those that are involved in crowdfunding through websites and campaigns achieving their own business success, but delivers a ‘call to action’ as well. As campaigns are the core to crowdfunding success, the magazine balances inspiring success stories that readers can learn valuable business lessons.
For many start-ups and entrepreneurs the recollection of the 2008 global financial crisis was the “funding gap”. Banks were less willing to provide loans and investors moved capital into more stable platforms. As an alternative solution from this adversity to risk by banks and financial institutions came crowdfunding.
While some players were around since 2008, the huge crowdfunding wave crashed onto the market between 2012 and 2013, particularly in Europe and the U.S. As of April 2012, there were over 450 crowdfunding websites worldwide.
Having researched and defining the concept while watching the platforms take hold in the market my concern grew as they announced success rates were low even though the volume of campaigns continued to grow as do the number of platforms that entered the market.
In response to my concern and now having spent six months in development Crowdfunding Campaigner Magazine targeted improving crowdfunding success rates by having contributors that have a similar passion as myself in crowdfunding as well as the general idea of seeing entrepreneurs and start-ups succeed through achieving the funds required to meet their goals.
I believe we were going through at the time was exciting times with crowdfunding paving the way as the market is acknowledged globally and rules and regulations are being addressed to support this time of change and also referred to as disruption.
